As an entrepreneur, you’re a salesperson above all else.  You have to pitch constantly – to potential customers, partners, investors, suppliers, and even family members.  If you can’t pitch then you can’t close deals, which means you you’ll have a heck of a time succeeding.  There’s an art to pitching in a way that gets people excited and interested.  In this chapter, you’ll learn important tactics, such as why it’s important to have two versions of your pitch, a surprisingly simple way to figure out if your pitch is working, and how to get your audience to understand your business idea in less than three seconds.  Put these practices into place to wow your audience at any stage of the game.