When building your company, you will inevitably have a number of “it’s over” moments. A moment like this happens when things have become so dire and hopeless that closing up shop seems like it’s your only viable option. Every entrepreneur goes through this. In startups, WIFOs are so commonplace that surviving one is a rite of passage. After a while, you will become hardened to these kinds of shocks. People you work with will wonder how you hold it together when the world seems to be crumbling around you. There’s only one thing that matters, and that’s not what happens to you. All that matters is how you respond. So get mad for a few minutes if you want to. Then, after the initial shock of the third “catastrophe” this week wears off, regroup and figure out next steps. You’ve got work to do.
